The Canadian Real Estate Association and Plastic Mobile partner to revamp REALTOR.ca iPhone app
April 17, 2014 (Toronto, ON) - REALTOR.ca, Canada’s largest dedicated real estate listings website, has partnered with award-winning mobile agency Plastic Mobile to launch a completely redesigned mobile experience in the iPhone app version 2.0.0.
“REALTORS® are always looking to provide consumers with the best real estate experience possible”, stated Mary Van Buren, VP Marketing and Technology for The Canadian Real Estate Association. “We’re excited to see our first app continue to grow and evolve, and bring even more features and functions to homebuyers and sellers.”
REALTOR.ca’s mobile app boasts Canada’s largest collection of property listings and its new sleek design, optimized for iOS7, provides seamless navigation for property search, and intuitive access to all features from almost any screen in the app. Since launch, the REALTOR.ca mobile app has experienced rapid growth with over 1.2 million users to date.
“To stay at the leading edge of the mobile space, we apply the best practices in the industry and create apps that are home screen worthy.” said Sep Seyedi, CEO of Plastic Mobile. “The new look and feel of the REALTOR.ca app reflects that, offering intuitive usability and overall a more engaging user experience.”
About Plastic Mobile
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce – encompassing payments, wallets, transactions and coupons – as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives. Based out of Toronto and New York the range of services include mobile strategy, design, development and marketing – all inspired by user-centric experiences to push forward a world in motion. Plastic Mobile facilitates top-tier brands such as AIR MILES, ING Direct, Beyond the Rack, Brookfield, Rogers and Pizza Pizza, into the fast-paced mobile evolution. For more information and case studies, visit www.plasticmobile.com
The St. John’s Real Estate Market for the month of March (2014) showed little change from the previous month with regards to price changes. We are seeing fair number of price reductions on properties. (a good thing) Listings were down slightly this month so this could quite possibly be a little shift in the market. With all the inventory out there we really need some of it to “dry up”. There are lots of buyers looking and inquiring but many are sitting on the fence. Expired listings are down from last month but still 23% of listings are expiring. The total number of sales for the year are down 7% unchanged from February.
Personally I expect once all this snow disappears we will start to see a slight shift in the St. John’s real estate market. I don’t expect records numbers, however I think we will get back to a more balance real estate market.
Total # of MLS Listings [Mar] = 947 Total # of Sales [Mar] = 273
Number of Active Listings for Sale in Newfoundland = 4261
Numbers are based on both residential and commercial listings/sales
Here is a break down by area for March:
St. John’s Real Estate: Listings = 147 Sales = 59 Sales/Listings Ratio = 40%
Average sale price for a home in St. John’s: $352,860 for the month of March and the 12 month average $334,331
Mount Pearl Real Estate: Listings = 35 Sales = 9 Sales/Listings Ratio = 26% Average Sale Price (12 month average): $297,417
Paradise Real Estate: Listings = 35 Sales = 16 Sales/Listings Ratio = 46% Average Sale Price (12 month average): $352,421
East Extern Real Estate: Listings = 54 Sales = 14 Sales/Listings Ratio = 26% Average Sale Price (12 month average): $370,422
Conception Bay South Real Estate: Listings = 43 Sales = 19 Sales/Listings Ratio = 44% Average Sale Price (12 month average): $305,946
Don’t forget to contact us for a free market evaluation on your home.
Housing starts in the St. John’s Real Estate Market were trending at 1,587 units in March compared to 1,842 in February according to Canada Mortgage and Housing Corporation (CMHC). The trend is a six month moving average of the monthly seasonally adjusted annual rates (SAAR)1 of housing starts.
“Residential construction activity in St. John’s trended lower in March,” said Chris Janes, Senior Market Analyst with CMHC’s Atlantic Business Centre. “The downward trend can be attributed to a slower rate of economic growth than has been seen in recent years and has impacted both single- detached and multiple starts in 2013,” added Janes.
CMHC uses the trend measure as a complement to the monthly SAAR of housing starts to account for considerable swings in monthly estimates and obtain a more complete picture of the state of the housing market. In some situations, analysing only SAAR data can be misleading in some markets, as they are largely driven by the multiples segment of the markets which can be quite variable from one month to the next.
The standalone monthly SAAR was 298 units in March compared to 1,891 in February.
(Source: CMHC http://www.cmhc-schl.gc.ca/odpub/press/2014/2014_04_08_0945_ENL.pdf)
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About three years ago I wrote about what apps I used for my new iPad for Real Estate and everyday Realtor tasks. While some have come and some have gone, most are still on my iPad. (yes Angry Birds is still there) These apps aren’t just for Realtors. I think everybody can personally benefit from them.
Tablets and smart phones are main stream now and will only continue to further intertwine with our everyday lives. While too many apps can over complicate and distract you, I have found the following 4 apps below (after 3 years of research) to be my go-to apps.
1) Dropbox – If you don’t have it….GET IT. It’s free up to 2gigs. Upgrade packages are available monthly. This is my one stop shop for ALL my files. (business files, contracts, listing photos etc) Anything I need anywhere in the world can be emailed with the click of a button. This is the first app you should install on any computer/laptop/phone/tablet you have. You can sign up for DropBox here.
2) PDF Expert – The next app to install is PDF Expert. For $9.99 you can view, edit, create PDF documents. Sign papers/contracts with clients and email a copy with the click of a button. It integrates with DropBox as well so you never have to be without a file on the road. With PDF Expert and DropBox you are basically 75% paperless in my opinion.
3) Penultimate – Great app for hand written notes, diagrams, clients information as well as information on their property. Save to a PDF and upload to Dropbox, or, the beauty of Penultimate it syncs automatically with my next favourite app Evernote.
4) Evernote - This program does it all. I have to admit it took me a while to use, but once you start to use it you will find you use it more and more. What can it do? Actually, what can’t it do! Whether you have a quick text note, link to to website, snippet from a website, PDF file, photo or audio file, Evernote will save it and file it and sync it. The best part you can search for keywords and Evernote will pull up every file you have stored related to that particular keyword! It prides itself on its slogan “Remember everything” I think it should change it to “Forget everything, Evernote has you covered”
Sales were down 7% for the month of February in the St. John’s Real Estate market compared to last February. The number of new listings are up 16% from last year. Expired listings (houses that didn’t sell) are up 40%. Pricing is key in this market. It’s currently a buyers market however we are still seeing multiple offers on some homes in certain areas. Expect to see a relatively flat market for the remainder of 2014.
Total # of MLS Listings [Feb] = 927 Total # of Sales [Feb] = 230
Number of Active Listings for Sale in Newfoundland = 4143
Numbers are based on both residential and commericial listings/sales
Here is a break down by area for February:
St. John’s Real Estate: Listings = 140 Sales = 50 Sales/Listings Ratio = 36%
Average sale price for a home in St. John’s: $341,467 for the month of February and the 12 month average $331,043
Mount Pearl Real Estate: Listings = 48 Sales = 6 Sales/Listings Ratio = 13% Average Sale Price (12 month average): $298,919
Paradise Real Estate: Listings = 40 Sales = 15 Sales/Listings Ratio = 38% Average Sale Price (12 month average): $354,191
East Extern Real Estate: Listings = 40 Sales = 17 Sales/Listings Ratio = 43% Average Sale Price (12 month average): $373,614
Conception Bay South Real Estate: Listings = 41 Sales = 13 Sales/Listings Ratio = 32% Average Sale Price (12 month average): $304,948
Don’t forget to contact us for a free market evaluation on your home.