CREA Gives A Whole New Meaning To ‘Guided Tours’ With The New REALTOR.ca iPhone App

April 17, 2014 · Filed Under Real Estate Canada and Real Estate Technology · Comment 

The Canadian Real Estate Association and Plastic Mobile partner to revamp REALTOR.ca iPhone app

April 17, 2014 (Toronto, ON) - REALTOR.ca, Canada’s largest dedicated real estate listings website, has partnered with award-winning mobile agency Plastic Mobile to launch a completely redesigned mobile experience in the iPhone app version 2.0.0.

realtor.ca app

“REALTORS® are always looking to provide consumers with the best real estate experience possible”, stated Mary Van Buren, VP Marketing and Technology for The Canadian Real Estate Association. “We’re excited to see our first app continue to grow and evolve, and bring even more features and functions to homebuyers and sellers.”

REALTOR.ca’s mobile app boasts Canada’s largest collection of property listings and its new sleek design, optimized for iOS7, provides seamless navigation for property search, and intuitive access to all features from almost any screen in the app. Since launch, the REALTOR.ca mobile app has experienced rapid growth with over 1.2 million users to date.

“To stay at the leading edge of the mobile space, we apply the best practices in the industry and create apps that are home screen worthy.” said Sep Seyedi, CEO of Plastic Mobile. “The new look and feel of the REALTOR.ca app reflects that, offering intuitive usability and overall a more engaging user experience.”

For more information, watch the video and download the REALTOR.ca iPhone App in the App Store.

About Plastic Mobile
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce – encompassing payments, wallets, transactions and coupons – as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives. Based out of Toronto and New York the range of services include mobile strategy, design, development and marketing – all inspired by user-centric experiences to push forward a world in motion. Plastic Mobile facilitates top-tier brands such as AIR MILES, ING Direct, Beyond the Rack, Brookfield, Rogers and Pizza Pizza, into the fast-paced mobile evolution. For more information and case studies, visit www.plasticmobile.com

MEDIA INQUIRIES:

Salome Sallehy
Director of Marketing
Plastic Mobile
Office: 647-716-0774
Cell: 604-726-2438
salome@plasticmobile.com

 

St. John’s Real Estate Market Share – RE/MAX

July 24, 2013 · Filed Under Market Trends, Real Estate Canada, Remax Newfoundland and Remax Reports · Comments Off 

Once again RE/MAX leads the market share in the St. John’s real estate market for the first half of 2013. Not only does RE/MAX have the largest market share in St. John’s, but RE/MAX has the biggest share of the Canadian real estate market and is the most trusted real estate agency in Canada. RE/MAX Canada has over 18,500 agents working at more than 700 offices. So if you’re looking to sell, or buy, or both, look to the name that means success. Look to RE/MAX.

st johns real estate market share

Canadian Mortgage Market Overview 2013

June 10, 2013 · Filed Under Real Estate Canada · Comments Off 

Here is a great infographic from RateHub.ca A very well laid out graphically representation of how the Canadian Mortgage market currently sits. For better and for worse, they share all the good, the bad and the ugly of what Canadians do with their mortgages. According to the website, they received all their data from the 2013 CMHC Mortgage Consumer Survey and CAAMP’S Change in the Canadian Mortgage Market report. Below is a snipet of the infographic.  Click on it for the entire picture.  It’s VERY interesting.

canadian mortgage market 2013

Canadian home sales edge lower in June

July 17, 2012 · Filed Under CREA Reports and Real Estate Canada · Comments Off 

According to statistics released yesterday by The Canadian Real Estate Association (CREA), national resale housing activity edged lower on a month-over-month basis in June 2012.  Price gains remained strong in Toronto, continued slowing in Greater Vancouver, and accelerated in Calgary.
Highlights:
• Home sales down 1.3% from May to June.
• Actual (not seasonally adjusted) activity stood 4.4% below levels in June 2011, marking the first yearover-year decline since April 2011.
• The number of newly listed homes climbed 1.4% from May to June.
• Fewer sales and a rise in new listings resulted in a more balanced national housing market.
• The national average home price slipped 0.8% on a year-over-year basis in June.
• The Aggregate Composite Benchmark home price was up 5.12% year-over-year in June.

Sales over Multiple Listing Service® (MLS®) Systems in Canada eased 1.3 per cent on a month-over-month basis in June 2012. This follows a 3.4 per cent decline posted in May.

National activity was down from the previous month in slightly more than half of all local markets, with Greater Toronto and Vancouver contributing most to the small decline.

“Canada’s housing market lost a little altitude in June, but it’s still flying pretty high,” said Wayne Moen, CREA President. “That said, sales activity and average prices bucked the national easing trend in a number of markets, which underscores that all real estate is local. Buyers and sellers should talk to their REALTOR® to understand how the housing market is  shaping up in their area.”

Actual (not seasonally adjusted) activity was down 4.4 per cent in June 2012 compared to the same month last year. This marks the first year-over-year decline in national activity since April 2011.

Boosted by strong activity in March and April, a total of 257,193 homes traded hands over Canadian MLS® Systems in the first half of 2012. This is up 4.7 per cent from levels reported over the same period in 2011, and marks the strongest  sales for the first half of any year since 2007.

“Home buyers didn’t rush their purchases before the most recently announced changes to mortgage regulations came  into effect,” said Gregory Klump, CREA’s Chief Economist. “That’s a big change compared to what we saw as a response to previously announced changes. It will take some time before the compound effect of previous and recent changes to regulations on Canada’s housing market becomes apparent.”

The number of newly listed homes rose 1.4 per cent in June compared to May.

Nationally, the number of months of inventory stood at six months at the end of June, up slightly from 5.9 months of  inventory at the end of May. The number of months of inventory represents the number of months it would take to sell current inventories at the current rate of sales activity, and is a further measure of the balance between housing supply  and demand.

The MLS® Home Price Index (MLS® HPI) is a more accurate measure of Canadian home price trends, since it is not  distorted up or down by changes in the mix of sales. It tracks home price trends in five of Canada’s most active housing  markets, including Greater Vancouver, the Fraser Valley, Calgary, Greater Toronto, and Montreal. These markets  account for nearly half of all home sales activity over Canadian MLS® Systems.

The Aggregate Composite MLS® HPI rose 5.1 per cent from May to June 2012. This represents a slight deceleration from the 5.2 per cent gain reported in  May. The year-over-year increase was again highest in Greater Toronto (7.9%), followed by Calgary (5.6%), Greater  Montreal (2.7%), the Fraser Valley (2.6%), and Greater Vancouver (1.7%).

Changes to Mortgage Regulations in Canada

June 21, 2012 · Filed Under CREA Reports and Real Estate Canada · Comments Off 

This morning, the Minister of Finance announced changes to the standards governing government-backed insured mortgages:

  • the maximum amortization period was reduced from 30 years to 25 years;
  • the maximum amount Canadians can withdraw in refinancing their mortgages was lowered to 80 per cent from 85 per cent of the value of their homes;
  • the maximum gross debt service ratio was fixed at 39 per cent and the maximum total debt service ratio at 44 per cent; and
  •  the availability of government-backed insured mortgages was limited to homes with a purchase price of less than $1 million.

Canadians will continue to be able to purchase a home with five percent down.

The changes announced today will come into effect on July 9, 2012. Details of the announcement can be found here.

Low inventory levels set stage for heated Spring market says RE/MAX

February 24, 2010 · Filed Under Market Trends, Real Estate Canada, Remax Reports and St. John's Real Estate · Comments Off 

Lack of inventory will be the greatest challenge facing housing markets across the country this Spring, according to a report released by RE/MAX.

The RE/MAX Market Trends Report 2010, which examined real estate trends and developments in 16 markets across the country, found that unusually strong activity during one of the traditionally quietest months of the year has led to a sharp decline in active listings in 81 per cent of markets surveyed. The threat of higher interest rates, tighter lending criteria, and in British Columbia and Ontario, the introduction of the new Harmonized Sales Tax (HST) have clearly served to kick-start real estate activity from coast-to-coast, prompting an unprecedented influx of purchasers. As a result, 87.5 per cent of markets posted an increase in sales in January. Average price appreciated in 81 per cent of markets surveyed.

There have never been so many motivating factors in play at once. We’re in for a heated Spring market that will, in all probability, spill over into the summer months, as the window of opportunity draws to a close. The supply of homes listed for sale has been drastically reduced, housing values are once again on the upswing, and banks and governments are moving in unison toward stricter lending policies.

Markets experiencing the tightest inventory levels include Toronto (- 41 per cent); Kitchener-Waterloo (-33 per cent); Ottawa (- 30 per cent); Victoria (- 30 per cent); Greater Vancouver (- 27 per cent); Halifax-Dartmouth (- 19 per cent); London-St. Thomas (- 18 per cent); Regina (- 16 per cent); and Winnipeg (- 13 per cent). Conditions were still balanced, but starting to tighten in Calgary, Edmonton and Saskatoon, particularly in the single-family detached category.

The highest year-over-year sales gains were reported in Greater Vancouver (152 per cent), Kelowna (121 per cent), Greater Toronto (87 per cent), Victoria (69 per cent), Hamilton-Burlington (58 per cent), London-St. Thomas (55 per cent) and Calgary (47 per cent). Western Canadian cities dominated the list of centres with the highest increases in price appreciation. These included Victoria at 25.5 per cent, Kelowna at 22 per cent, Greater Vancouver at 19.5 per cent, and Winnipeg at 17 per cent. St. John’s (23 per cent) and Toronto (19 per cent) were also among the frontrunners for price growth.

Affordability is the catalyst for the vast majority of purchasers in today’s housing market. While homeownership is still within reach in many major centres, levels are slipping. There is a growing sense, on both sides of the fence, that the time to act is now.

While buyers are taking advantage of favourable conditions, sellers too are reaping the rewards. Competing bids are a factor in the marketplace once again, with well-priced listings—especially at the entry-level price point—experiencing multiple offers. Properties priced at fair-market value will likely sell quickly for top dollar. The overall pressure on sales and price is significant across the board – and it’s not likely to subside unless more inventory comes on-stream.

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