Lately the Government of Newfoundland Labrador has been flocking the television with commercials promoting tourism to Newfoundland Labrador. If you frequent TSN, Business News Network (BNN), or FoodNetwork to mention a few, you’ll notice this ad being televised many times throughout the course of a TV show.
With increased hype in St. John’s real estate due to recent news in offshore oil developments (particularly Hebron), it appears not only an increase in real estate for Newfoundland, but a number of people vacationing to Newfoundland. The budget for tourism for 2008 is stated to be approx $12 million, doubling the budget since the current government took office in 2003.
Newfoundland Labrador’s unique tourism marketing won the Tourism Industry Association of Canada’s (TIAC) Marketing Campaign of the Year Award in November of 2007. It was also listed in the Bluelist Book, a top 30 travel destination for 2008 by Lonely Planet
Publications, one of the world’s most respected travel guidebook publishers.
Newfoundland and Labrador was most recently recognized by an internationally-respected travel guide as a top destination of choice. The Fodor’s travel web site is currently featuring a section entitled “Where We’re Going in ’08: Seven Places Americans Have Yet to Discover“, which includes a recommendation to visit this province.
Newfoundland, rich with history. Rife with culture. Sprawling with natural beauty. All these wonders have been here for thousands of years, embraced by those who happened upon them. It’s up to the traveler to enjoy them, to go vigorously in search of people, adventure, of places to experience. Around every bend you will find a piece of heaven, a delightful sight, a playful breeze that will help your journey.
“The Lonely Planet, Travel and Leisure magazine, The Wall Street Journal and CNN are among the highly-acclaimed travel publications, news outlets, and web sites which have recently discovered our province as a unique travel destination,” Minister Jackman said. “The world is discovering our secret, and we are more than happy to share it with them.”
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