Newfoundland Realtor brings listings to Alberta

February 18, 2008 · Filed Under Real Estate Articles · Comment 

I located an interesting article in The Western Star regarding a Corner Brook Realtor heading out to Fort McMurray for 9 days to promote Newfoundland Real Estate.

Realtor brings listings to Alberta to target Newfoundlanders who want to move home

CORNER BROOK
The Western Star

A local Realtor is shopping its western Newfoundland properties to returning Newfoundlanders in Alberta this week.

K.S.A.B. Realty, its president Darren Brake and real estate broker Herb Johnson, have planned a nine-day exhibit in Fort McMurray of its real estate listings.

“Our target market is Newfoundlanders working and living in Fort McMurray who are thinking about retiring and moving back home,” Brake said.

K.S.A.B. has rented a board room at the downtown Clearwater Suite Hotel from Feb. 21-29, bringing professionally designed displays and presentations to showcase Marble Mountain Condominiums, Marble View Estates, Lake Shore Estates, Humber View Estates, Bells Brook Sub-division, and the residential and commercial real estate listed with the company in Corner Brook and throughout the Humber Valley.

In evaluating possible markets, to them, Alberta stood out above the rest.

“Because the target market in Alberta is Newfoundlanders, the prospective purchaser is already familiar with Newfoundland,” Johnson said.

“They know where Newfoundland is and they already know all the benefits of living here. Our job is to introduce them to the properties that are for sale in western Newfoundland.”
Fort McMurray has about a 40 per cent Newfoundland population, giving K.S.A.B. a market of about 24,000 people. With an average salary of over $100,000, they feel this market shows a lot of potential.

“All we need is the correct product — to that effect, we have a lot of options to offer potential customers such as vacant land, vacation homes, condominiums, and new or existing houses,” Johnson said.

It will be K.S.A.B.’s fourth real estate exhibition outside the province.
The company has been attending property exhibitions overseas since 2006.

“Over the past two years we have exhibited at three shows in Ireland and the UK,” Johnson said. “Going to Alberta will give us a presence in a new market.

“Our vendors expect us to promote their properties to new markets and they expect us to spend this kind of time and energy finding emerging markets for their real estate listings.
“Past shows have been successful. We are expecting more from this trip.”

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